Social sharing getting you down? The reason is quite simple:
Most of your friends primarily share their better, more newsworthy, moments in life. The result is a constant stream of amazing events, thoughts and images that collectively makes your friends lives seem movie-like and yours, perhaps, a little bit bland.
"Hey" turns social sharing on its head, by allowing you to initiate the moments when your friends share.
"Hey" makes social authentic by sharing the other 90% of life (not just the amazing 10%).
Welcome to reality.